This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Why do people sometimes fail to take actions they know could improve their lives—for themselves, their families, or their communities? Whether that’s waking up early for a morning workout, putting ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...