It’s been four years since The World Health Organization declared that “behavioral science is underutilized in public health, and ineffective behavior change techniques continue to be used.” A small ...

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Why do people sometimes fail to take actions they know could improve their lives—for themselves, their families, or their communities? Whether that’s waking up early for a morning workout, putting ...

Psychologists use the term behavior all the time and more than one current textbook defines psychology as the science of behavior. Yet there is enormous and ongoing confusion regarding what, exactly, ...

The term “behavioral health” refers to the connection between a person’s habits, actions, and emotional well-being, which affect their overall health. Behavioral health encompasses mental health ...