The U.S. Open sponsorships pivot from endorsement deals to immersive experiences changing the way brands market themselves to the biggest Grand Slam in tennis.
For the second consecutive year, Moderna is participating as a sponsor at the U.S. Open. Starting Monday morning, the biopharma company is airing a 30-second spot on ESPN as a continuation of its Here ...
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Unreal: Jessica Pegula slams US Open over sponsors
The US Open revealed an unlikely sponsor this time, generating a lot of buzz online. However, partnering with Kalshi, a Manhattan-based prediction market platform, has not sat well with some players.
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