In “Is Your Marketing Message Missing the Mark?” I observed that agents in the middle market who use estate planning as a pathway to sales were wasting their time. That’s because the merely well-to-do ...

In the insurance industry, staying ahead of the competition requires innovative approaches to client acquisition and relationship management. One strategy gaining prominence is account-based marketing ...

Have you ever walked into an insurance conference and realized you already know who half the exhibitors are? Not because you’ve done business with them or met their team, but because you’ve seen their ...

In conversation with Adgully, Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, discusses the evolution of its ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

BOSTON (March 4, 2025) - Liberty Mutual Insurance, the sixth-largest personal insurance provider in the US, will market and sell all of its personal lines products solely under the Liberty Mutual ...

The following is a guest piece by Zerlina Jackson and Evan Finkelstein of New York Life. Opinions are the author’s own. Providing trusted and in-depth information for customers has always been a top ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...