I’ve built websites for 25 years. Here’s how I’d make a business stand out in an internet full of AI slop.

AI has made professional websites nearly effortless to create, but entrepreneurs still need to build the audience, trust, follow-up and differentiation that actually drive growth.

You don't need to know programming. But you should know how it works

Recently, by using tools like ChatGPT, Claude, Gemini, and Antigravity, it has become possible to build websites and apps with almost no knowledge of programming. You can just ask, "Create a login ...