A successful franchise brand must communicate with multiple audiences at once—from consumers and franchisees to prospective ...

When I founded Made By Gather, I didn’t think I had time to think far ahead. But once I started a formal planning process, our entire company transformed.

On TV, Jon Taffer rescues bars. But in real life, he also builds franchises. And he’s seen what works better than anyone.

Chopping up long-form videos into short clips and spreading them far and wide across the internet has become a social media silver bullet for industries willing to partake.

Gap Inc.'s "Fashiontainment" strategy launches with JYT boy band and aims to build ties to entertainment and cultural figures, and volume.

Etro's chief executive officer Fabrizio Cardinali maps out strategies ahead of the brand's show during Milan Fashion Week.

Experiential prospecting turns travel and events into powerful opportunities to build relationships, grow pipelines, and close deals.

Every entrepreneur starts a business with a clear picture in mind. They imagine building something bigger, serving more ...

One Hyrox Incident Reveals a Critical Business Lesson for Every Leader Imagine you’re running a major athletic event, a ...

CEO Phong Le explains how MicroStrategy plans to become the "JPMorgan of Bitcoin" by making markets and providing liquidity ...

Even if print circulation numbers are falling, the manga business is not over.The 'Discovery, Distribution, and IP ...

We have examined new media strategies born from the harsh current state of commercial magazines. A new strategy to break through the limits of the manga industry! The future opened up by "Corporate-In ...