One of the limitations of using tested investment theory to provide people with rational financial advice is that people aren't necessarily all that rational. Investors tend to get worried when the ...

Behavioral finance advisors, or BFAs, are trained to help clients navigate the emotional and practical aspects of their finances. After all, investing should be a science, but it's often an art. And ...

When financial advisors bring unique backgrounds and perspectives to the advisory process, including behavioral diversity, it can strengthen financial advice. That’s not only a win-win for advisor and ...

"Couple this with the fact that this is an election year, and an especially controversial election year on top of it, and you've got a recipe for an emotional decision-making disaster," says Jordan ...

Have you ever avoided checking your bank account balance because you're afraid of what you'll see? Or splurged on an impulse purchase against your better judgment? You're not alone. Our emotions can ...

Behavioral finance, a field that blends psychology with economic decision-making, provides profound insights into the complexities of human behavior in the financial realm. I have been interested in ...

In the nuanced realm of financial advising, where the balance between client trust, market adaptability, and ethical sustainability is paramount, embracing the triple bottom line—people, profits, and ...

Behavioral economics combines the study of economics and the study of psychology to understand how people make financial decisions. "The best investment is not necessarily the one that shows the ...

Ph.D. candidate Shekinah Dare researched which psychological factors contribute to responsible financial behavior and well-being. She wants to use this knowledge to develop interventions to encourage ...

As the global markets respond to the COVD-19 pandemic, we find ourselves in challenging financial times. Just 12 years after the 2008 markets signaled an impending financial crisis, many of us now ...

Advisors specialize in knowing every facet of their clients’ financial lives. Will they need to delve into their mental processes and emotional states as well? Processing Content Absolutely says Dan ...

The “social proof” theory is simple: When people don’t know what to do, what decision to make, or which direction to run, they look at what people around them are doing. The pandemic offered a ...